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Experian Marketing Services helps clients maximise their marketing investments and target the right strategy and tactics to achieve their objectives. By leveraging our breadth of capabilities, we help clients better understand their customers and prospects, communicate with them through relevant marketing messages, and measure the impact of marketing across their business.
Bringing a comprehensive set of best-in-class capabilities together enables us to provide a full spectrum of marketing services throughout the world and across all stages of the customer life cycle. The combination of our people, processes and technology, focused on our clients' unique needs, gives them a competitive advantage through a world of insight.
Experian Mosaic offers consumer segmentation and location network planning expertise to create an understanding of individuals, locations, markets and economies around the world, enabling our clients to make more tactical and strategic decisions.
We can call upon Internet Marketing Intelligence via Hitwise, our website benchmarking experts who monitor how 25 million people use the Web.
We conduct Shopper Traffic Measurement and Retail Intelligence through Experian FootFall - whose customer-counting technology registers the movements of an incredible six billion people per year worldwide.
We address the issue of data quality through Experian QAS, as they harness information from national postal authorities to create software suites that capture, validate and cleanse important contact data.
And we work with clients on Email Marketing through Experian CheetahMail, who provides a range of services to help businesses better understand and communicate with their customers.
For more information on all of these products and services follow the links.
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